We would recommend that Sylvia organize her team using an organic structure. This structure is conducive to greater participation, information sharing and adaptability. There is also a high level of task interdependence which will serve as a motivator for team participation. Our team was very organic in structure and allowed to be very informal. The members of the team were dynamic in their roles on the team. This would work for Sylvia if her team is as dynamic as ours has been. It would probably benefit Sylvia greatly to have an initial face to face (f2f) meeting to determine quickly what general personality types each team member portrays. Sylvia also needs to ensure team roles are formalized and well-establish early on in setting up her virtual team; otherwise, ineffective coordination may result creating team inefficiencies. Depending on how formalized the project due date and process dates are, this first meeting may give all involved the opportunity to pick and choose tasks that fit there own personal work habits and skills, making the final outcome be of higher quality hopefully then might have been possible if tasks were assigned by some other means.
2. Design of individual jobs/tasks
Sylvia may want to divide the team tasks among the members. This could be done by asking and assessing the member’s strengths and weaknesses. The tasks should be within the individuals skill set so that it is done correctly and there is no stress placed on the individual. These tasks could be based on the following team roles: encourager (praise/support ideas of other team members), gatekeeper (encourage all team members to participate), harmonizer (mediates intra-group conflict and reduces tension), initiator (identifies and works towards goals) and summarizer (keep track of what’s said in team meetings). Our team was able to use Simon's individual skill set with his expertise with computers. Sylvia may need to keep tabs on the productivity of the team members to assess the appropriateness of individual tasks and assignments. Each person may also be asked to serve as more then one role. If Sylvia takes the time to determine where each members interest and skill set is, the design of each individuals task should become much easier.
3. Leadership, including shared leadership (if any)
Sylvia should identify people who show leadership qualities and perhaps let them take on some of the task responsibilities and follow up at a set date to see how things are progressing. With a new team, there will be some “ramp up” time period and this is the time period that work tendencies will start to appear obvious to other team members. Sylvia needs to organize her team in a way that will produce the best end results. She could assume the leadership in order to influence, motivate and enable her team. As noted in the text, “a team or work unit may have several leaders at the same time” (McShane & Von Glinow, 2010, p. 360). With this in mind, she could also structure her team using shared leadership where the leadership is share among all team members. Our team was structured using shared leadership (all team members were leaders; there were no followers). This elevated some of the power issues. The team bought into the project and felt empowered to present their ideas without consequences. Leadership roles were based on the tasks that we were assigned. As noted in our blog, “Our shared leadership was established quickly after our first team meeting.” As ‘initiator’, Ellen took the lead to post the initial assignment to BB each week and often times provided an initial response to the assignment. As ‘summarizer’, Kara took everyone’s individual responses to assignments and consolidated into a single response for weekly blog postings. As ‘encourager’, Randy always supported the ideas of all team members. And as ‘gatekeeper’, Simon ensured our blogs were posted on time using his technical expertise. If the dynamics of Sylvia's team does not allow for shared leadership, she will need to look at a more acceptable type of leadership.
4. Decision making
Decision making is part of all groups and can be the most difficult. Multiple issues may come into play here and could cause some team issues. Sylvia needs to make sure she follows the Rational Choice Paradigm – “the view in decision making that people should – and typically do – use logic and all available information to choose the alternative with the highest value” (McShane & Von Glinow, 2010, p. 198).
Here are a couple of problems her group may face with problem identification:
- Stakeholder Framing: People with “vested interests try to “frame” the situation by persuading decision makers that the available information points to a problem” (McShane & Von Glinow, 2010, p. 201) that may not have any importance at all. Don’t let your team members persuade you down this path.
- Perceptual Defense: This is when people “block out bad news as a coping mechanism” (McShane & Von Glinow, 2010, p. 201). This may not be true for everyone, but people may inadvertently avoid negative information. When this happens, the group could be going after the wrong problem.
- Mental Models: This may be a hard one to avoid in your group. This is when “visual images … of the external world are developed in our minds which help us understand and navigate in our surrounding environment” (McShane & Von Glinow, 2010, p. 201). This is basically how things should be. This may prevent your team from seeing unique problems or opportunities because they don’t fit into you existing mental model.
While Sylvia should strive to use the “Rational Choice Decision-Making Process”: 1) identify problem or opportunity; 2) choose the best decision process; 3) develop alternative solutions; 4) choose the best alternative; 5) implement the selected alternative; 6) evaluation decision outcomes” (McShane & Von Glinow, 2010, p. 199), she also needs to be aware that “…emotions also influence – perhaps even dominate – the decision-making process” (McShane & Von Glinow, 2010, p. 200).
Other things for Sylvia to consider are to:
- encourage the team members of identify problems and opportunities;
- keep emotions out of the project;
- set reasonable time frames for completions of goals; and
- use brainstorming and not groupthink.
Silvia should also try to make sure everyone on the team knows to keep personal opinions out of the decision making process where it would not help the situation. This is a trap that many virtual teams stumble upon. When the majority of contact is made electronically, it can be difficult to ascertain the true meaning of what someone says in communication, which can lead to team members taking what was said personally when it may have not been intended in that way.
5. How to use power and influence and handle conflict
There are five (5) sources of power: 1) legitimate (certain roles can request certain behaviors of others), 2) reward (ability to control allocation of rewards), 3) coercive (apply punishment; i.e., peer pressure), 4) expert (capacity to influence others based on knowledge/skills) and 5) referent (respect for the power holder). It is difficult with the information given to determine Sylvia's source of power. Sylvia should use the power(s) that will provide the greatest influence for her team. She would have expert power if she knows more about the project than the other members of the team. If Silvia was given the task of organizing this team, then she will have some sort of legitimate power over her team members. If she has been given leeway to find people for the team, she should be in an even better position. Hopefully she can find people with a desire to do the task she has in mind for them.
Sylvia will need to know how to handle conflict. There wasn’t any conflict in our team; however, that will not always be the case. There are five (5) types of interpersonal conflict-handling styles: 1) forcing (win-lose orientation); 2) problem solving (win-win orientation); 3) compromising (middle-ground); 4) avoiding (smooth over) and 5) yielding (completely giving in). Sylvia needs to determine which conflict-handling style(s) will quickly resolve any conflicts amongst her team.
She also needs to keep in mind conflict is not always bad; it can be good as well. Conflict can bring better decisions, response organization, and team cohesion. Conflict can also cause stress, lower moral, create turnover, lower performance, and distorted information. Due to the high level of task interdependence, there may also be an increase in conflict. She should defiantly work towards getting the team members to engage each other in the beginning so each gets an idea as to each others work ethic and attitude so that conflict is kept to a minimum.
6. Values and shared norms that work well
Sylvia’s norms will tend to work better when the more closely the person’s social identity is connected with the group. When norms are followed, direct reinforcement is needed. Keep in mind “norms apply only to behavior, not to private thoughts or feelings” (McShane & Von Glinow, 2010, p. 249). Also, the values and norms will most likely be that of the company, unlike our team that worked with our own values and norms.
Sylvia also needs to determine the values of each team member – what beliefs do they hold that have a tendency to guide their outcomes / course of actions. She will need to establish team norms – “informal rules and shared expectations that groups establish to regulate the behavior of their members” (McShane & Von Glinow, 2010, p. 249).
7. Team dynamics issues, including storming, cohesiveness, etc.
Sylvia should make sure all team members are aware of any individual challenges that could affect the team dynamics. For example, are there certain days during the week you won’t be available due to other accountabilities; will you be travelling and out-of-pocket anytime throughout this assignment; does a non-traditional work schedule keep you from interacting with team members on a set bases. This will help to minimize any perceptual biases her team might foster towards other team members.
Given that they are such a small team, it is important that Sylvia establish team building and team trust early on in the development of her team. “Members of smaller teams also tend to feel more engaged because they get to know their teammates (which improves trust), have more influence on the group’s norms and goals and feel more responsible for team’s successes and failures” (McShane & Von Glinow, 2010, p. 242). The three (3) foundations of trust in teams include: 1) identification-based trust – “based on mutual understanding and an emotional bond among team members” (McShane & Von Glinow, 2010, p. 252); 2) knowledge-based trust- “based on the predictability of another team member’s behavior” (McShane & Von Glinow, 2010, p. 252); and 3) calculus-based trust – “represents a logical calculation that other team members will act appropriately because they face sanctions if their actions violate reasonable expectations” (McShane & Von Glinow, 2010, p. 252).
Should Sylvia find her team competing for team roles during the storming stage, as organizer of this virtual team, she’ll need to use her legitimate power to assign roles. While “smaller teams tend to have more cohesion than larger teams because it is easier for a few people to agree on goals and coordinate work activities” (McShane & Von Glinow, 2010, p. 250), she also needs to be aware that the size of her team could also effect task performance since “small teams have less cohesion when they lack enough members to perform the required tasks” (McShane & Von Glinow, 2010, p. 250). As noted above, Sylvia needs to make sure she’s assigning tasks based on preferred team roles to minimize any issues with cohesiveness.
Our team worked extremely well with each other. There was a bond that was established early on with our team members and we quickly established trust for each other. There was never a week that went by when we wondered if a given team member would fail to come through on their accountabilities. Everyone participated fully in weekly meetings and teleconferences. Each of us took our roles very serious and fulfilled our group’s goal of posting a response to our blog based on assignments.
8. Communication
As noted in the article ‘Surviving the paradoxes of virtual teamwork’ (Dube’ and Robey, 2008), it is important for a virtual team to meet f2f due to the benefit of interpreting ‘non-verbal cues’. This group is most likely not going to meet in a f2f meeting due to the distance that they are apart, but they could have scheduled teleconference and video conferencing meetings. We would recommend setting up these meetings for the team early on so everyone can get somewhat accustomed to that form of communication. The meetings could be a way of pulling all of the information together. This worked very well with our team and we believe it would work well for Sylvia’s team. With a team this diverse and spread out, matching a face to a name becomes very important in future communication and crisis mitigation. Other communication vehicles that should be used include e-mail and virtual whiteboards. While our team only had the initial f2f meeting, we continued to communicate effectively either through periodic teleconferences or through BB.
Sylvia’s communication will be the most important part of making the virtual team successful. She will experience a different barrier that our team didn’t face; she won’t have the ability to meet in the same room. But she does have the internet at your finger tips and video conferences will be extremely beneficial to her. Communication is a crucial step in each of the team development stages. Communication is needed for developing the team norms – “the informal rules and shared expectations that groups establish to regulate the behavior of their members” (McShane & Von Glinow, 2010 p.249). In most work environments, you need to communicate to express your thoughts and opinions. In order to make her new group successful, multiple teleconferences or video conferences are going to be needed. Email does work, but it may not express the emotions or may be taken the wrong way when conflict may occur.
Sylvia needs to keep these few things in mind when communicating:
- Empathize: Ability to understand and be sensitive to the feelings, thoughts, and situations of others.
- Repeat the message: Rephrase the key points a couple times.
- Use timing effectively: Your messages compete with other messages and noise, so find time when the receiver is less likely to be distracted by other manners.
- Be descriptive: Focus on the problem, not the person, if you have negative information to convey.
9. Handling member differences (e.g., perceptions, emotional intelligence, commitment, stress, personality, etc.)
Sylvia need to present information about the project without bias and this may help with negative perceptions. She needs to give the team a need to commit to the project and this could be done by sharing with them the purposed impact that the project with have on the company. Sharing information and setting goals for the team will help to decrease the stress.
Our team was unique in that we shared a lot of the same values and norms. As a result, we experienced very little stress working as a team. If Sylvia isn’t as lucky to have a team with these similarities, she will need to make sure through emotional intelligence that she learns how to manage the emotions of her team. This may include consoling, inspiring and managing dysfunctional emotions. She will also want to make sure everyone feel involved which will increase their affective commitment (emotional attachment to, identification with and involvement) with the team.
Our guess is she may not be as lucky as our group experience was. When put into groups, you don’t have the ability to “screen” applicants and may be forced to be with some conflicting personalities. Our group didn’t have this type of issue. We were all relatively the same personality types and were all working together towards the same goal. There are some obstacles Sylvia may need to look out for. When faced with any group obstacle, she needs to think about each of the other group members individually.
When handling member differences, she must first know about the following: Motivation + Ability + Role Perceptions + Situational Factors = MARS.
- Motivation: represents the forces within a person that affect his or her direction, intensity, and persistence of voluntary behavior. Basically think about how each team member may vary in each of these.
- Ability: The natural aptitudes and learned capabilities required to successfully complete a task. Depending on your team member’s experiences and general natural aptitudes, ability may play a role in possible team differences
- Role perceptions: The extent to which people understand the job duties (roles) assigned to or expected of them. Being clear in the roles of each team member will hopefully alleviate any possible stress.
- Situational Factors: An employee’s behavior or performance depends on how much the situation supports or interferes with their task goals. Conditions beyond a groups control can constrain or facilitate behavior and performance.
Knowing this acronym will assist Sylvia in knowing possible factors that may affect her group’s behaviors and their performances.
Sylvia should also stress how far apart some of the team members are geographically, in order to sort of keep that in all team members’ minds as they go through with this project. This is going to make meeting very difficult, so without some sort of video conferencing setup, the whole team is going to have a hard time telling when other members might be offended or unmotivated by some off comment or poorly worded email. Perhaps Sylvia could see if anyone on the team exhibits high emotional sensitivity and put them in charge of managing the information the team needs, in order to reduce the amount of differing versions of correspondence.
10. Motivation of individuals
Sylvia needs to ensure that each member of the team is engaged in the team project. She needs to assess each members drives, needs and behaviors as well as encourage and use feedback from each member of the team.
She should make sure individual motivational needs; i.e., achievement (accomplish goals through own effort), affiliation (seek approval from others) or power (control over others), is also met. For example, Kara scored high in the team role of ‘summarizer’ and is motivated by ‘achievement’. Being assigned the role of summarizer, her motivational need of achievement was met each week by being able to provide the initial consolidated response that would eventually be used to post to our blog.
In the beginning, this may be one of the most important facets of team building Silvia should work towards understanding. A lot of conflict and attitude attributes of team members come from how motivated they are to complete a project. Silvia should also watch how she presents each task. A task that sounds un-motivating to someone might sound closer to what they want if the way the task is presented is catered to their work style; i.e., someone wanting more in the way of personal power might be told how much this particular task will affect the outcome of the project, and maybe give it some weight in the eyes of the member responsible.
McShane, S. & Von Glinow, M (2010). Organizational Behavior (5th ed.). New York: McGraw-Hill.
Dube’, L., & Robey, D. (2008). Surviving the paradoxes of virtual teamwork. Information Systems Journal; January 2009, Vol. 19 Issue 1, p3-30.